Marketing – Graphic Design

Here are some of the designs I’ve made to advertise library events and services while at Bryn Mawr College. My rule of thumb in designing is: Would it have gotten my attention during junior year at 2 AM as I took a break to revise my paper? And this is how since I started our Instagram content scheduling, our KPIs have steadily increased among our current students.

Bottom line: when advertising, it is critical to know your public. College students like a healthy mix of information, inspiration, fun and quality memes. I know, you’re welcome 😉.